15% off when you build your own bundle

15% off when you build your own bundle!

mix + match 3 products to get 15% off your order

with 10 collections for every hair type, texture + style we’ve got something for everyone ❤️

it's our birthday! celebrate with 25% off sitewide when you spend £60! sale ends 31/06/2023. discount automatically applied at checkout.

treat your strands daily (or weekly) with luxurious deep conditioning treatments!

select a free treatment when you spend £75*

*select 1 treatment at checkout

25% off Exclusive Sets

ready to play it smooth?

this NEW 60-second in-shower rinse-out treatment is clinically proven to instantly reduce frizz by 73%* and keep frizz reduced for up to 72 hours*

15% off when you build your own bundle

15% off when you build your own bundle!

mix + match 3 products to get 15% off your order

with 10 collections for every hair type, texture + style we’ve got something for everyone ❤️

it's our birthday! celebrate with 25% off sitewide when you spend £60! sale ends 31/06/2023. discount automatically applied at checkout.

treat your strands daily (or weekly) with luxurious deep conditioning treatments!

select a free treatment when you spend £75*

*select 1 treatment at checkout

bestsellers and gift sets

blowout babe thermal brush

select a full-size treatment when you spend £75

treat your strands daily (or weekly) with luxurious deep conditioning treatments!

select a free treatment (200ml) when you spend £75*

the kure multi-task repair treatment

flash instant shine mask

smooth over frizz-fighting treatment mask

*whilst stocks last. select your free gift at checkout.

shop now
4.47 Stars 87 Reviews
£95.00

the wizard detangling primer

select a full-size treatment when you spend £75

treat your strands daily (or weekly) with luxurious deep conditioning treatments!

select a free treatment (200ml) when you spend £75*

the kure multi-task repair treatment

flash instant shine mask

smooth over frizz-fighting treatment mask

*whilst stocks last. select your free gift at checkout.

shop now
4.97 Stars 653 Reviews
from £11.00

the kure intense bond repair mask

select a full-size treatment when you spend £75

treat your strands daily (or weekly) with luxurious deep conditioning treatments!

select a free treatment (200ml) when you spend £75*

the kure multi-task repair treatment

flash instant shine mask

smooth over frizz-fighting treatment mask

*whilst stocks last. select your free gift at checkout.

shop now
4.88 Stars 922 Reviews
from £23.00

the kure bond repair shampoo

select a full-size treatment when you spend £75

treat your strands daily (or weekly) with luxurious deep conditioning treatments!

select a free treatment (200ml) when you spend £75*

the kure multi-task repair treatment

flash instant shine mask

smooth over frizz-fighting treatment mask

*whilst stocks last. select your free gift at checkout.

shop now
4.88 Stars 2548 Reviews
from £10.00

soulfood nourishing mask

select a full-size treatment when you spend £75

treat your strands daily (or weekly) with luxurious deep conditioning treatments!

select a free treatment (200ml) when you spend £75*

the kure multi-task repair treatment

flash instant shine mask

smooth over frizz-fighting treatment mask

*whilst stocks last. select your free gift at checkout.

shop now
4.89 Stars 4445 Reviews
from £18.00

realm of repair strength + repair routine set (25% savings)

select a full-size treatment when you spend £75

treat your strands daily (or weekly) with luxurious deep conditioning treatments!

select a free treatment (200ml) when you spend £75*

the kure multi-task repair treatment

flash instant shine mask

smooth over frizz-fighting treatment mask

*whilst stocks last. select your free gift at checkout.

shop now
4.94 Stars 130 Reviews
RRP: £75.00
£60.00

alternate hydrality intense hydration routine set (30% savings)

select a full-size treatment when you spend £75

treat your strands daily (or weekly) with luxurious deep conditioning treatments!

select a free treatment (200ml) when you spend £75*

the kure multi-task repair treatment

flash instant shine mask

smooth over frizz-fighting treatment mask

*whilst stocks last. select your free gift at checkout.

shop now
5.0 Stars 2 Reviews
RRP: £75.00
£58.00

rescue team hair routine trial set (40% savings)

select a full-size treatment when you spend £75

treat your strands daily (or weekly) with luxurious deep conditioning treatments!

select a free treatment (200ml) when you spend £75*

the kure multi-task repair treatment

flash instant shine mask

smooth over frizz-fighting treatment mask

*whilst stocks last. select your free gift at checkout.

shop now
4.94 Stars 88 Reviews
RRP: £38.00
£27.00

hydro dream hydration routine trial set (38% savings)

select a full-size treatment when you spend £75

treat your strands daily (or weekly) with luxurious deep conditioning treatments!

select a free treatment (200ml) when you spend £75*

the kure multi-task repair treatment

flash instant shine mask

smooth over frizz-fighting treatment mask

*whilst stocks last. select your free gift at checkout.

shop now
4.9 Stars 84 Reviews
RRP: £36.00
£26.00

mask-topia hydration + repair set (35% savings)

select a full-size treatment when you spend £75

treat your strands daily (or weekly) with luxurious deep conditioning treatments!

select a free treatment (200ml) when you spend £75*

the kure multi-task repair treatment

flash instant shine mask

smooth over frizz-fighting treatment mask

*whilst stocks last. select your free gift at checkout.

shop now
4.96 Stars 77 Reviews
RRP: £61.00
£45.00

shop by collections

we were kind and clean before it was a thing

we were kind and clean before it was a thing

top of the class


perk up was ranked the #1 best-selling dry shampoo in the US*


*source: the npd group/u.s. prestige beauty total measured market, hair product sales for 5.3oz size, 12 months ending december 2022

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hydrated hair is in your future


with the NEW silicone-free hydro rush intense moisture collection for long-lasting, 72 hour* hydration.


*products tested separately, except shampoo + conditioner tested together as a system

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don't let your hair reach its breaking point.


we supercharged the ingredients in the collection to repair hair from the inside out and to give you your strongest, healthiest hair yet!

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@amika

the strand blog