NEW BEAUTY THRILLS
Oh, hello! You just found (or made your third visit of the day to) the destination for the latest and greatest beauty thrills.
NEW IN BEAUTY
IN THE SPOTLIGHT
IN FOCUS
WHAT'S NEW AT CULT BEAUTY
COMING SOON
HUDA BEAUTY
Something NEW is coming... Can you guess what Huda's trying to reveal?COMING SOON
GROWN ALCHEMIST
Let your skin thrive with staples to cleanse, detox and activate.JUST LAUNCHED
SAIE
Available in six shades, the Dew Bronze delivers a sun-kissed glow.JUST LAUNCHED
DISCOTHÈQUE
Bring glitz, glamour and good times home with nightclub-inspired scents.JUST LAUNCHED
THE ORDINARY
Brighten and smooth skin with the Saccharomyces Ferment 30% Milky Toner.JUST LAUNCHED
GUN ANA
Shield skin all year round with our NEW brand’s botanical-infused SPFs.JUST LAUNCHED
KAYALI
Tempt your tastebuds with the NEW Vanilla Candy Rock Sugar 42 fragrance.JUST LAUNCHED
VIEVE
The fan-favourite Lip Dew now comes in a NEW uber-shiny shade, 'Mirror'.JUST LAUNCHED
HOURGLASS
The NEW Vanish Pressed Powder is on its way to minimise excess shine.
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Discover what's new in beauty —from launches you'll love to the Hall of Fame winners your ritual's missing — in our new in beauty edit. Whether you're looking for skin care, make up, hair care or wellness essentials, you'll find a future favourite in our new in beauty edit. Want to find out more about the latest beauty heroes? Read about trends and the best beauty launches on our blog.